The Role of Digital Platforms in Data Markets: How Platform-Shared Market Data Through Advanced Analytics Empower Firm Innovation
Platform-shared analytics lifted Taobao retailers' sales by 31.8% over descriptive analytics, benefiting small retailers most.
Summary
A natural experiment shows platform-level market data yields larger, persistent gains than firm-level data.
Editor's opinion
Narrow platform-analytics mechanism paper (Taobao retailers), not a firm-strategy lever.
Key concepts
platform data · advanced analytics · retailers · innovation