The Strategy Digest
The Strategy Digest / Harvard Business Review

Bob Iger on Power, Succession, and Leading Disney Through Upheaval

Harvard Business Review · Article · 24 Sept 2026 · Interview · Paywalled · Editor's rating: No stars

Iger's account of Disney's upheavals reveals that preserving organizational identity while driving change requires leaders to distinguish between what is essential to a company's culture and what is merely traditional—and to act decisively on that distinction.

Summary

In conversation with Nitin Nohria, Iger reflects on navigating the tension between preserving Disney culture and making transformational moves, Pixar, Marvel, Lucasfilm, Disney+, needed to stay competitive. He discusses distinguishing crisis management from strategic priority-setting, sustaining culture through continuous upheaval, and the difficulty of choosing a successor when the CEO is personally identified with the brand. The account favors adaptive intuition over formal planning.

Editor's opinion

A candid but familiar retelling of Iger Disney years. The real idea, separate what essential to culture from what merely traditional, is useful but not new, and rests on one CEO account.

Key concepts

CEO succession · strategic leadership · culture and transformation · crisis decision-making

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