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Star Wars: An Empirical Study of Star Performer Turnover and Content Supply on Multisided Streaming Platforms

Information Systems Research · Academic Paper · 1 Mar 2026 · Empirical research · Paywalled · Editor's rating: No stars

The departure of star streamer Ninja cut peer creators' content output by 20.4%, showing spillover risk of losing star performers.

Summary

A quasi-experiment on Ninja's 2019 move from Twitch to Mixer.

Editor's opinion

Narrow single-platform event study (one streamer's departure), not a firm-strategy insight.

Key concepts

star performers · content supply · multisided platforms · live streaming

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