The Strategy Digest
The Strategy Digest / Harvard Business Review

A Systematic Approach to Experimenting with Gen AI

Harvard Business Review · Article · 27 Jan 2026 · Practitioner insight · Editor's rating: ★ Noted

Organizations should approach gen AI adoption through structured experimentation and learning frameworks rather than ad-hoc pilot proliferation.

Summary

The article proposes a systematic methodology for evaluating and scaling gen AI capabilities across organizations. Framework addresses evaluation criteria, scaling readiness, and governance for responsible AI experimentation.

Editor's opinion

This piece makes a compelling case for treating AI adoption as a portfolio of structured experiments rather than a binary bet, which is exactly the right framing given how much uncertainty surrounds real-world AI impact. The Siemens shop-floor example is particularly valuable — showing how experimentation works in physical production environments, not just software — and the distinction between proper organizational experiments and the informal pilots most companies actually run is a point more leaders need to hear. A useful antidote to the "just deploy it" pressure many organizations face right now.

Key concepts

AI for Strategy · Digital transformation · Innovation management · Organizational learning

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