The Strategy Digest
The Strategy Digest / BCG

Where’s the Value in AI?

BCG · Article · 17 Oct 2024 · Empirical research · Editor's rating: No stars

Only 4% of companies create substantial value from AI and 22% scale it; leaders concentrate on core business processes and a few priority bets, and put people and process change ahead of technology.

Summary

BCG sorts companies into four groups: not doing much (25%), proof of concept (49%), scaling value (22%) and operating value engines (4%). Leaders, over half of them incumbents, expect 45% more cost reduction and 60% more revenue growth than others and generate 62% of their AI value in core business processes. They set bold targets, back a few high-priority opportunities and favor people and process over algorithms. BCG offers a seven-step playbook starting with a bold commitment from the top.

Editor's opinion

Only a small minority of companies create substantial value from AI, and they do so by focusing on a few core processes, investing in people and changing how work is done.

Key concepts

AI maturity tiers · Core-process value · Seven-step AI playbook · People and process over technology

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