5 Forces That Will Drive the Adoption of GenAI
Stakeholder expectations will keep pushing companies to invest in generative AI, with adoption moving quickly from investigation to deployment.
Summary
Bant, Poitevin, Greene and Brethenoux report Gartner survey data from 1,400 executive leaders. By the third quarter of 2023, 45% said their organizations were piloting or experimenting with generative AI and 10% had gone live, compared with 70% merely investigating and 4% live earlier that year. IT and customer-facing functions lead investment. The authors identify five forces rooted in stakeholder expectations that will drive continued adoption.
Editor's opinion
Stakeholder expectations will keep pushing companies to invest in generative AI, with adoption moving quickly from investigation to deployment.
Key concepts
GenAI adoption · Stakeholder expectations · Function-level investment