The Strategy Digest
The Strategy Digest / BCG

Most Innovative Companies 2023: Reaching New Heights in Uncertain Times

BCG · Article · 11 May 2023 · Industry report · Editor's rating: No stars

Innovation leaders are pulling ahead in uncertain times: the top 50 beat the MSCI World by 3.3 points a year, and the innovation-ready few put a third of spending into breakthrough bets while others stay incremental.

Summary

The 50 most innovative companies outperform the MSCI World Index by 3.3 percentage points a year in shareholder return. Innovation ranks among the top three priorities for 79% of companies, 15 points above 2009, and 66% plan to raise spending. The small group of innovation-ready leaders puts one-third of spending into breakthrough innovation, uses M&A and ecosystems more aggressively, pursues digital and AI innovation, and shifts resources toward what works through portfolio governance.

Editor's opinion

Companies that both prioritize innovation and are ready to execute it are widening the gap over competitors and building resilience to uncertainty.

Key concepts

Innovation readiness · Breakthrough versus incremental innovation · Innovation portfolio governance · Ecosystem partnering

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