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When Subtraction Adds Value

Harvard Business Review · Article · 4 Feb 2022 · Empirical research · Paywalled · Editor's rating: ★★ Recommended

People systematically overlook improvements that involve taking something away, so organisations miss a whole class of value-creating options.

Summary

Adams, Converse, Hales and Klotz observe that improvement usually means adding something, whether new features, training or investments. In a study of organisational change, fewer than 10% of hundreds of suggested improvements involved removing something, and follow-up experiments showed that people systematically neglect subtractive changes. The authors argue that subtraction has untapped potential, from removing unnecessary product features to

Editor's opinion

A genuinely novel, experimentally-supported behavioral finding: people systematically overlook subtractive improvements, with broad applicability.

Key concepts

Subtractive change · Addition bias · Organisational improvement

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