Build Business Advantage With Real-Time Decision-Making
Real-time businesses dramatically outperform competitors by enabling faster, data-driven decision-making across four core capabilities: data availability, employee empowerment, business agility, and integrated customer experience.
Summary
Research based on surveys of 259 global companies (2022-2023) and 152 companies (2025) identifies four capabilities distinguishing top-quartile real-time businesses. Case studies of United Airlines, Ikea Retail, and Vanguard illustrate implementations. Performance advantage exceeds 50% in revenue growth and net margins.
Editor's opinion
Solid survey and case evidence for a fairly familiar 'four capabilities' framework genre.
Key concepts
Strategy execution · Decision-making · Digital transformation · Competitive advantage · Organizational design