How to Grow Without Betting Big
Companies can outgrow peers in uncertain times without high-stakes bets by monetizing internal capabilities, acquiring growth catalysts or running several small initiatives that cap the downside of any one.
Summary
Job, Pidun and Szekasy analyze low-risk growers, companies that expand revenue without high-stakes bets as economic tailwinds fade. In their sample, 33% monetized internal capabilities by offering them as products or services, about 16% acquired growth catalysts, businesses that added capabilities and opened new revenue streams, and 33% ran several small-scale growth initiatives to limit the downside of any single option. Their conclusion is that organizations do not have to be high-risk gamblers to grow.
Editor's opinion
Real quantified segmentation of low-risk growth tactics (monetizing capabilities, catalytic M&A, portfolio of small bets) -- directly actionable.
Key concepts
Low-risk growers · Monetizing internal capabilities · Growth catalyst acquisitions · Portfolio of small initiatives