The Strategic Advantage Omnichannel Retailers Have Over Amazon
Omnichannel retailers can gain margin, share and sustainability benefits over Amazon by steering customers toward in-store pickup.
Summary
Thomas, Tokar and Van Hoek report research showing that more than 80% of consumers do not understand the sustainability costs of home delivery, such as packaging waste, energy use and congestion, even though many want to make sustainable choices. Omnichannel retailers can use this gap. By informing customers and encouraging in-store pickup over delivery, they can raise margins, build more sustainable operations and take market share from Amazon
Editor's opinion
An interesting strategic angle, but built on one survey stat with a thin evidentiary chain to the recommended strategy.
Key concepts
In-store pickup · Hidden costs of home delivery · Omnichannel advantage