Fusing Sustainability and Digital Sparks Powerful Performance
Companies that make sustainability a driver of digital strategy, rather than a by-product, achieve better business performance while accelerating toward net zero.
Summary
Grebe and Franke argue that for most companies sustainability is a welcome outcome of digital transformation, but greater value comes when it drives the journey. Using a survey of 2,700 executives, they identify EcoDigital champions, the top quartile in integrating sustainability into digital strategy. These firms saw stronger business performance while advancing toward net zero, and 60% were also top-quartile in digital and AI maturity
Editor's opinion
Sustainability/ESG-framed piece with borderline strategy fit and thin methodological disclosure behind the survey.
Key concepts
EcoDigital advantage · Sustainability as digital driver · Digital maturity