The Strategy Digest
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The Rise of the Digital Incumbent

BCG · Article · 11 Feb 2022 · Empirical research · Editor's rating: No stars

Legacy firms that build strong digital capabilities can match digital natives, but only about 30% are succeeding and the rest face growing competitive attack.

Summary

De Laubier and Chakraborty describe a new category of digital incumbents, traditional companies that have built the capabilities to disrupt business models and deliver growth rewarded by investors. They estimate only about 30% of S&P Global 1200 companies are making this transition. Digital incumbents outperform less digital rivals, create more value for stakeholders and are more resilient, and bionic capacity requires a strong digital

Editor's opinion

Legacy firms that build strong digital capabilities can match digital natives, but only about 30% are succeeding and the rest face growing competitive attack.

Key concepts

Digital incumbents · Bionic capacity · Legacy company transformation

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