The Strategy Digest
The Strategy Digest / BCG

What Works—and What Doesn’t—in Transformation

BCG · Article · 2 Dec 2021 · Empirical research · Editor's rating: ★ Noted

Transformations are becoming harder, with 57% missing targets, but data-backed success factors let the best companies still outperform.

Summary

BCG's third annual transformation survey (~1,000 companies) found 57% of transformations missed value or timeline targets, up from 40% the year before, amid pandemic-driven cost overruns and delays. What separated the successful minority: a clearly articulated case for change (90% vs. 74%), consistent leadership alignment (49% vs. 26%), and explicitly centering employees in change planning (46% vs. 29%).

Editor's opinion

The success factors are solid but familiar change-management basics; the failure-rate headline is a pandemic-year snapshot that won't age well.

Key concepts

Transformation failure rates · Success factors · Leader and employee engagement

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