6 Principles to Build Your Company’s Strategic Agility
Companies that thrive in disruption are those able to deviate from their strategic plans and adapt quickly to a changing environment.
Summary
Wade, Joshi and Teracino compare firms that navigated the pandemic with those that did not. Airbnb lost more than $1 billion in bookings yet recovered and completed a highly successful IPO, while California Pizza Kitchen, despite a reputation for innovation, filed for bankruptcy. Their research on companies such as Airbnb, Qantas and Disney finds that the winners were willing and able to depart from plan and adapt. The authors distil six
Editor's opinion
Companies that thrive in disruption are those able to deviate from their strategic plans and adapt quickly to a changing environment.
Key concepts
Strategic agility · Deviation from plan · Crisis adaptation