The Strategy Digest
The Strategy Digest / BCG Henderson Institute

The Art of Capital Allocation

BCG Henderson Institute · Article · 22 Dec 2020 · Empirical research · Editor's rating: ★★ Recommended

Outperformers invest more and allocate capital better, so firms should strengthen budgeting, project selection and governance rather than hoarding cash or raising payouts.

Summary

Across 10,000+ listed firms, Stange, Pidun and Roos find capex-to-revenue fell 10% over a decade while payouts and cash holdings each rose over a third -- yet top-third performers by valuation invested about 50% more capex than peers and achieved roughly 55% higher ROA and 65% higher sales growth. Their prescription: budget by portfolio role (development, growth, anchor, harvesting) rather than by project, use investment-specific selection criteria, and govern with independent committees and post-completion audits.

Editor's opinion

The data point is the real value here -- investment-shy firms are leaving growth on the table while believing they're being prudent.

Key concepts

Capital allocation · Strategic budgeting and project selection · Investment governance

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